Cultural awareness

We aspire to enable you have a successful and satisfying cooperation with your foreign colleagues and business partners.

The so-called cultural awareness can put you at an advantage.

    Being culturally aware means to:

  • understand why intercultural cooperation often fails (typical mistakes and lessons learned),
  • expect in which areas cultural differences may occur,
  • have intercultural self-awareness,
  • be able to predict the dynamics of intercultural cooperation and know what differentiates it from monocultural cooperation in each single stage,
  • know what contributes to successful intercultural cooperation,
  • be aware of possible reactions to intercultural differences - be able to decide whether to ‚adapt' or ‚remain oneself'.

Podcast audio 1: How culture tells us what is normal. And how we expect others to behave NORMALLY.

    A short podcast about:

  • culture as a set of values, beliefs and prerequisites,
  • culture as it allows us understand what is around us - and tells us what is right and what is wrong,
  • us expecting of others to behave normally - while what is regarded normal is defined by our culture,
  • when we regard other people's behaviour as odd, unpredictable and incomprehensible, we cannot build trust and long-terms relationships.

Culture, however, is only one part of the whole story. What goes on during the interaction between two or more people is also influenced by

  • the situation (whether one got a good night's sleep and how his morning meeting with a key client ended up),
  • circumstances (how well we know each other or how important our project is for the whole company),
  • personality (how each of us deals with pressure or what type of work environment we prefer),
  • the organisational and regional culture or the subcultures of the private and public sector, etc.
kulturní vnímavost

Universal - cultural - personal - situational?

The fact that the cultural part of the issue will be sorted out most probably won't cause the whole problem to disappear. In any case, it will assist you in creating the necessary conditions - mutual trust and understanding - for everyone involved to take part in productive cooperation.

In developing intercultural awareness, you can benefit from:

H. Andreus " I wish I knew who I was; but even if I see myself clear as glass, I see four hundred astonished persons, parading under glass"